Unlike adverts in local papers, radio and magazines -- online marketing for salons is totally focused and instantly measurable.
Envision an ad visible only to women aged 20-35 over 10 miles of your salon. And you just pay for each customer that calls you.
Internet marketing does that.
Salon Advertising on Facebook
On Facebook you can target an ad by location, distance, sex, age range and pursuits. You can pay only for people that click the ad (Cost Per Click) or each time it's shown (Price Per Impression).
You can decide on the advertisement picture, text and headline for each ad and whether a"click" requires them to a page of your site or your FB page.
A recent campaign we created in London cost #90 attained 38,000 people and had 692 clicks at 19p each.
For salon owners looking to be number 1 on Google quickly, there is a way to"cheat at search engine positions". Google adverts permit you to force to the top of the listings by paying.
Your advert appears like a search result and you pick the search key words that will trigger the advertising.
You set a daily budget and"bidding" for positions. You will pay #1 for position number 1, or 60p for 2 or even 3. You create"bids" for all keywords, or choose any high-value services with a fantastic return on investment.
Google Adwords is an excellent way for salons to drive their way up search positions immediately -- and they can give a short-term boost to any offer, service or merchandise.
You should aim to be number 1 on Google through your search engine optimization efforts and make Adwords redundant.
Retargeting monitors people who visit your site and displays your advertisements into them as they visit other sites. Facebook and Google both provide this and you can alter the advert to suit the page on your website they seen e.g. a Hair Extensions advert if this is what they viewed.
There are many different types of online marketing for salons. We've tried most of these with generally poor results.
Adsense puts your advert on related webpages. That means you might look on websites for brides, hair advice etc.. It lacks the management that keywords in Google or area that Facebook and Google deliver.
Banner adverts on well-chosen local sites will produce a few traffic and brand awareness, but these are costly in terms of ROI.